Social Media Management & Content Creation · Based in Sydney, available Australia wide
Content that feels like your brand.
You've built something you're proud of. But between clients, quotes, staff and everything in between, your socials keep slipping to the bottom of the list, and you know it shows.
Curated by Maddi is a freelance social media marketing agency for female led businesses, from wellness and pilates studios to hair salons and beauty brands, plus tradies who are ready to show their team's personality online. We strategise, plan, shoot, edit and post your content, so your page finally looks like the business you've built. You keep doing what you do best. We'll take care of the rest.
We also offer content creation, plus weddings and events through our sister brand, Loved by Maddi.
Recently behind the lens for
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✦What we do
How we can help
Social media management
Built on a strategy made for your brand, we shoot, edit, write your captions and schedule everything, so your socials stay consistent and on brand without taking over your week.
Content shoots
We come to you, shoot for a few hours and hand back edited reels and content you can post for weeks.
Weddings & events
Weddings, christenings, bridal events, launches and celebrations, captured as they happen. Weddings are booked through our little sister brand, Loved by Maddi.
Curated by Maddi
Social media management done for you
Everything you need to show up online with confidence, from the strategy that sets you up to the monthly packages that keep you posting.
For beauty, wellness and female founded brands and businesses, plus the tradies who aren't scared of a camera. You bring the personality, and we'll turn it into content people actually stop for.
Strategy & setup
Start with a plan
Without a strategy, you're posting blindly. It's the foundation every brand and business needs before we create a thing. Your strategy is done once upfront, not every month, so it's priced separately from your monthly package.
Content Strategy
- 90-min strategy session to deep-dive your brand, goals & target audience
- Custom content strategy built around your business
- Content pillars & platform recommendations tailored to your niche
- Competitor analysis (3 key competitors reviewed)
- Professional strategy presentation document delivered
- 30-day content roadmap to kickstart your social presence
Account Setup & Optimisation
- Full audit of existing social profiles
- Bio & profile optimisation (compelling, searchable & on-brand)
- Custom highlight covers designed in your brand colours
- Custom brand kit on Canva (fonts, colours, logo)
- Platform settings optimised for discoverability
- Account setup summary document delivered
Social Media Audit
- Full review of your existing social media presence
- Competitor benchmarking (3 key competitors)
- Growth opportunities identified & clearly documented
- Detailed written audit report with actionable recommendations
- 30-min debrief call to walk through all findings
Social media management
Packages made for you
No two businesses are the same, so every package is tailored to you. Each one is built on your content strategy, which is done upfront and priced separately (see above). Here's where each package starts.
For small businesses that need to keep their socials alive and start to grow them. We shoot your content and keep your page posting consistently, so you're showing up every week without the stress.
EnquireFor established businesses that are ready to grow. More content, more often and more reach, so your socials keep up with your business and start bringing new customers through the door.
EnquireFor brands that want to own their space online. A fully tailored package built around your goals, launches and campaigns, with the most content and the most hands-on support we offer. Enquire for a tailored package.
Enquire2 spots open for January 2027. Strategy, setup and your first shoot all happen before Christmas.
Want to know exactly what's included? Every package is tailored, so we'll work that out together on a discovery call.
Just need a one-off shoot?
Got a launch, event or busy season coming up and just need fresh content for it? We offer one-off shoots and event coverage too. Every shoot is a little different, so send us an email with the date, location and what you have in mind, and we'll put together a quote for you.
How it works
Simple from day one
Here's what working together looks like.
Onboard
Sign the proposal, then share your brand assets, logins and any inspo you love. From there we go into our deep-dive strategy session.
Strategy
Your strategy is developed and presented. You get a content calendar for the month and approve the plan before we shoot.
Shoot
One shoot covers the next 4 to 8 weeks, depending on your package. All content and captions come back for your review.
Go live
Approved content goes live on schedule across your social channels.
Fresh from the feed
Recent work
Weddings & events
@loved.bymaddi
Now taking bookings for 2027 & 2028Loved by Maddi is our little sister brand. Capturing the real and raw moments from your special day, from getting ready to the speeches to the dance floor, so you can relive it exactly how it felt.
We also cover christenings or baptisms, engagements, baby showers, gender reveals, and other bridal events.
- 6 hours of coverage on your wedding day
- 3 to 4 edited reels
- All raw footage delivered within 48 hours
Travel not included. Extra coverage can be added on.
- 6 hours of coverage on your wedding day
- 5 to 7 edited reels
- All raw footage delivered within 48 hours
Travel not included. Extra coverage can be added on.
Hi, I'm Maddi
The face behind the strategy and the lens
I started Curated by Maddi for the business owner who's doing it all. You're looking after clients, answering emails, doing the books, and somewhere in there you're meant to be posting too. So it ends up being 10pm on the couch, scrolling for ideas and feeling guilty that your page doesn't look anywhere near as good as the work you actually do.
You didn't start your business to become a full-time content creator. That's my job. I take it off your plate completely, so you can get back to the work you love and finally feel proud every time someone looks you up.
I'm based in Sydney, but work with businesses all over Australia. And when I'm not creating for brands and businesses, you'll find me at events and weddings with our sister business, Loved by Maddi.
- Sydney based
- Available Australia wide
- Content & strategy
- Weddings & events
Free download
Hooks that stop the scroll
50 fill-in-the-blank hooks for your reels and captions, written for salons, beauty and wellness brands, studios and tradies. Plus the 3-hook rule we use on every video we make.
Let's work together
Let's get social
Tell us a bit about your business, or your big day, and what you're after. We'll get back to you within 24 to 48 business hours.
If you don't hear back from us within 48 hours, please feel free to send us a direct email at hello@curatedbymaddi.com or a DM on socials.